What could another conversation be worth?

Your assumptions

The starting numbers are placeholders, not benchmarks or results. Replace every one with your own before reading the output. Use the same cohort and closing window throughout: enter unsold replacement estimates eligible for follow-up, and their eventual close rate under your usual process.

Estimated monthly impact

Pilot example, using the placeholders: at a $12,000 ticket and 35% margin, one extra sold job is $4,200 of gross profit, so the $500 30-day pilot covers its fee with less than one extra job. Whether the pilot adds any is what the control group measures; it may add none.

Results are estimates until measured against the control group. Fractional jobs are expected averages, not bookable jobs. Gross profit is not net profit; this view excludes setup fees, overhead, taxes and other added costs. ROI here is a gross-profit-to-fee multiple, not a net ROI percentage.

This models follow-up across the entire entered cohort. In our pilot, about 80% receives our added follow-up, so modeled incremental figures for jobs, revenue and gross profit are scaled to about 80% at the same lift. The pilot is $500 for 30 days, with setup waived; ongoing service has a $500 setup fee.

About 80% of eligible households get our follow-up and about 20% are held back as a control group. Assignment is random and fixed before outreach. Because one contractor's pilot is usually too small for a reliable answer on its own, we also pool results across clients, and we report each client's own numbers with their uncertainty, including negative or inconclusive results. We compare groups over equal observation windows; a 30-day pilot may also be too short to show reliable lift.